The External and Internal Environment Analysis of Amazon

Abstract

This comprehensive report delves into Amazon's intricate ecosystem by scrutinizing its internal and external dynamics, focusing on strengths, future risks, and potential developments. The study meticulously examines the advantages that Amazon's various strengths currently confer upon the company, while also highlighting the looming threats posed by formidable competitors such as Walmart, Alibaba Group, and Jingdong. To offer a comprehensive analysis, the paper dissects Amazon's strengths and weaknesses across multiple dimensions. This includes an exploration of the services Amazon offers to both suppliers and consumers, with a particular focus on the significance of shipping services and the impact of the ubiquitous Prime membership. The report also delves into the threats posed by competitors, both within the retail and e-commerce sectors, which pose a constant challenge to Amazon's dominance. Moreover, this paper takes an in-depth look at Amazon's internal strengths, including its impressive profitability and robust brand reputation, and contrasts them with the inherent risks Amazon faces, such as potential revenue slowdowns and intensifying competition. By examining these factors comprehensively, this report provides a valuable insight into Amazon's current standing and its future trajectory in a highly dynamic and competitive market landscape.