Abstract
It is the ocean tourism year in 2013, in the point of the industry, the cruise tourism that grow fast in later years will become the most popular tourist theme in 2013. In recent years, with the rapid development of China's economy, the cruise focus gradually shift to east region, especially the potential of China's market is huge. With the support of market segmentation theory, this article through to the market both at home and abroad, summarize the characteristics of the elderly consumer market in China, analyzed the feasibility of the development of cruise tourism in silver market, and for the problems we faced during the development of cruise tourism, this article put forward to the suggestion from three aspects: the government, the cruise company and travel agencies.
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