Abstract
EDITOR'S NOTE: This article was prepared under the direction of Professor R. S. Alexander in a seminar in marketing. It is published in the hope that it may suggest to others a continuing source of materialfor the 7ournal. In submitting the article, Professor Alexander appended the following note: The opinions which Mr. Miller expresses in it concerning the general desirability offair-trade laws are quite contrary to those which I hold. His paper is so well prepared, however, and the material with which it deals is of sufficient interest as a case study of the effects of such laws in a single industry, that it deserves publication.
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