Abstract
An examination of how small-scale, artisanal wine producers in Wisconsin are using the co-operative business model to meet state liquor control mandates; compete with wine industry distributors; differentiate their varietal and generic wines from publicized industry products; and, promote state viticulture districts, family farm businesses, local food (or LOHAS – Lifestyle of Health and Sustainability) branded merchandize, Wisconsin Wine Trail opportunities and agri-tourism.
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