Abstract
The Department of Health Sciences (University of Florence) developed a regional website “VaccinarSinToscana” in order to provide information on vaccines and communicate with the general population, as well as the healthcare community, at a regional and local level. The aim of this paper is to present the VaccinarSinToscana website framework and analyze the three-year activity of the website and the related social network account on Facebook in terms of dissemination and visibility. In the first three years since its launch, the VaccinarSinToscana portal has increased its visibility: the number of single users, visits and single web pages has grown exponentially. Our results also demonstrate how the Facebook account launch contributed enormously to the increase in the visibility of the website. The objective for the future of the VaccinarSinToscana portal is to grow further, in order to reach out to an even wider audience.
Highlights
Vaccines are among the greatest public health achievements of the last two centuries
The aim of this paper is to present the VaccinarSinToscana website framework; show all the activities carried out in order to ensure correct information, especially at the local level; describe the socio-demographic characteristics of the users; and analyze the three-year activity of the website and the related social network account on Facebook with regard to dissemination and visibility, which were assessed in terms of number of single users, visits and single web pages visited
The framework of VaccinarSinToscana is presented as organizational staff, institutional patronage and funding
Summary
Vaccines are among the greatest public health achievements of the last two centuries. They are estimated to save 2–3 million lives each year [1]. Vaccines have successfully eradicated smallpox and have greatly reduced the incidence of several major diseases such as poliomyelitis and measles [2]. Licensed vaccines are available to prevent over 30 different infectious diseases, several of which can be combined or co-administered during the same vaccination visit [3]. Vaccines can even help to prevent cancer [1,4]. The success of vaccinations has made possible the reduction in burden due to preventable infectious diseases
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