Abstract

Rapid economic, technological, and cultural transformations over the past 30 years have caused a transformation from the traditional, bureaucratic, "work for life" company into a post- modern organization whose defining features are flexibility, decentralization, and unstable environments. These changes have radically redefined what it means to be a member of a workplace culture. This study explored the influence of dominant cultural messaging, defined as corporate discourse, on identity development through sensemaking in corporate cultures. The experiences of a group individual contributors employed by large corporations across the finance, technology, and insurance sectors were explored through an analysis of their personal narratives. The study employed Critical Theory and Critical Sensemaking as theoretical lenses through which to explore the findings. This research contributes to the body of knowledge on the intersection between work and personal identity in contemporary society. Themes that emerged included the importance of meaningful work, a mutually beneficial relationship with one's employer, an appreciation for clear rules of engagement, and an ability to adapt to frequent change, and use experience as a tool for growth. Conclusions of the study point to directions for future research and key implications for practice in corporate organizations. Keywords: corporate culture, corporate colonization, critical sensemaking, critical theory, discourse, formative contexts and organizational rules, individual contributor, organizational culture, sensemaking, social contract

Full Text
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