Abstract
The differences between the factors related to occupational preference and occupational choice were explored for upper-division college students from business and psychology classes. The results strongly supported a valance-instrumentality-expectancy model in the context of occupational choice. Occupational preference was primarily a function of occupational valence, the multiplicative relation between the outcome valences and the instrumentalities of the occupations for these outcomes. Occupational choice was primarily a function of the force to choose an occupation, the multiplicative relaitonship between occupational valence and the expectancy of attaining an occupation and the expected costs of attaining an occupation.
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