Abstract
A firm’s development in its ability to execute key decisions more efficiently than its competitors could lead to an overall better performance. While investment decision results in outflows of cash and financing decision results in inflow of cash, dividend decision concert with how profits are distributed among shareholders. With the interest of shareholders, smart and appropriate decisions have been important to all businesses. This article decompose the company Segway-Ninebot’s decision-making process and its strategy, thereby how the company is ahead in the industry. Through looking at the company’s strategies, positioning, stocks and major decisions, the effectiveness of each investments carried out by the company is decomposed. Our findings indicate that the key determinants that lead to the success of Segway-Ninebot are its spontaneous innovations, technological improvements and adaptation to the demand of the customers. However, risks are present in investing in Segway-Ninebot, and this paper examine the possible solutions in minimising losses.
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