Abstract
In this first of two empirical chapters assessing the EU’s response to multipolarity, the evolution of the EU’s global trade preferences and positioning within the WTO is considered. Reflecting on the EU’s substantive strategic shift in its global trade agenda since the turn of the 21st century, it reveals how the EU has moved away from an ambitiously reformist and staunchly Multilateralism-First approach — toning down its former multilateral ambitions to better account for the preferences and position of the other major powers — to today pursue a more avid Competitiveness-First approach to its global trade agenda.
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