Abstract
AbstractEastern Europe needs investment, access to world‐wide distribution networks, and managerial/marketing/technical expertise. To fulfill these needs, it offers firms major incentives to establish presence in the region. Interviews with the senior representatives of six multinational firms in Hungary, the leading country in the transition to a market economy, revealed an evolutionary pattern of the firms' involvement and investment in the Hungarian economy. This article describes the evolutionary pattern, provides firms with strategic insight, and makes recommendations to accelerate the entrance of global firms into the region. © 1993 John Wiley & Sons, Inc.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
