Abstract
Purpose The purpose of this paper is to focus on the reforms in the public-holiday-policy system and their influence on the domestic tourism in China. The major reforms in the Chinese holiday system in the last 20 years and the overall changes in the demand for domestic tourism are analyzed in this paper to provide a better understanding of China’s holiday-system reform for policy makers in the future. Design/methodology/approach This paper summarizes the development and reform of the holiday system in China. Policy review and domestic tourism statistics were applied to study the intrinsic relationship between the holiday system and the domestic tourism. The statistics of domestic tourism are cited, including the growth rates of both urban and rural tourists, the domestic tourism expenditure per capita, etc. Finally, this research explains the trends of these rates in a comprehensive background. Findings The increasing length of holidays positively affects the domestic tourism demand by increasing the leisure time. Yet, the holiday-tourism activities lead to a series of problems, such as a huge pressure on transportation, overloaded tourist attractions, and threats to safety precautions. Paid leave, price leverage, and more reasonable tourist-attraction arrangements will be effective in easing China’s holiday rush. Originality/value Through studying the intrinsic relationship between the holiday system and the domestic tourism, this paper points out the problems of excessive concentration of domestic tourism demand in a particular time, caused by the holiday system. Solutions and suggestions are provided on the basis of the analysis.
Highlights
Mainland China has witnessed a series of holiday-policy reforms, which are regarded as an important force shaping the development of domestic tourism (Zhang, 2008a)
This paper focuses on the reforms in the public-holiday-policy system and their influence on the domestic tourism in China
This paper looks into the influences that “Golden Week” holiday system has on tourism in China
Summary
Mainland China has witnessed a series of holiday-policy reforms, which are regarded as an important force shaping the development of domestic tourism (Zhang, 2008a). This paper focuses on the reforms in the public-holiday-policy system and their influence on the domestic tourism in China. “Golden Week” disrupts the regular weekday schedule, resulting in the entire economy operating abnormally, and produces demand and supply imbalances in the tourism industry with the following negative outcomes: crowding at major attractions, increasing prices, and declining service quality during Golden Weeks. Together, these significantly reduced customer satisfaction at destinations. This paper points out the risks of holiday-tourism activities and suggests three options to avoid the mentioned risks
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