The Evolution of Green Marketing: Strategies for a Sustainable Future

Abstract

Abstract: This study is dedicated to analyzing the effectiveness of green marketing strategies as a pivotal driver for a sustainable future. The research design employed for this investigation is primarily descriptive in nature, aimed at comprehensively examining the landscape of green marketing practices. Data collection for this study encompasses both primary and secondary sources. Primary data is acquired from companies that have actively embraced green marketing approaches. To systematically collect this primary data, a structured questionnaire is employed as the research instrument. The questionnaire is thoughtfully designed to align with the research objectives, with a particular focus on understanding the intricacies of Green Marketing Strategies and the pivotal role played by Green advertising. In the quest to evaluate the efficacy of strategies adopted by these companies, the study employs statistical tools, with a strong emphasis on descriptive and frequency analysis. These analytical methods are instrumental in offering insights into the effectiveness of the green marketing strategies that are instrumental in steering us toward a more sustainable future. This research unfolds as a valuable exploration of the world of green marketing, unearthing insights into the strategies that not only resonate with consumers but also serve as catalysts for fostering a sustainable and eco-conscious future.