Abstract
Firstly, a game model is established under unconstrained market conditions to illustrate the basic evolutionary rule of the market of e-commerce payment method. It is concluded that the establishment of e-commerce payment market is not normative under the unconstrained market conditions, which shows the importance of the introduction of the third party payment for the establishment of standardized e-commerce trading market. In this way, a standardized e-commerce market can be established. This paper analyses the model parameters to illustrate the strategies and methods to achieve good market behavior. And then it improves the model by adding legal supervision and penalties for illegal businesses and other market constraints. And it’s proved that the regulation of market is very important in creating a good market environment and exit block. Finally, this paper gives some useful suggestions on how to form a good standard of market behavior.
Highlights
In the traditional shopping mode, cash and carry are the most common way of trading
A game model is established under unconstrained market conditions to illustrate the basic evolutionary rule of the market of e-commerce payment method
It is concluded that the establishment of e-commerce payment market is not normative under the unconstrained market conditions, which shows the importance of the introduction of the third party payment for the establishment of standardized e-commerce trading market
Summary
E-commerce model breaks the traditional rules, making a certain time and space difference between the cash and carry, which leads to a problem that should be the first to pay or the first to delivery. C. Lin due to the incomplete information in the e-commerce market, the buyer can’t determine the satisfactory sellers. Lin due to the incomplete information in the e-commerce market, the buyer can’t determine the satisfactory sellers They can only guess the general situation of the market after each shopping experience and modify their behavioral strategies to improve the shopping effectiveness. With the third party payment, the customers don’t have to pay to the seller directly, and have the right to withdraw the payment if finding something wrong in the products, so as to avoid losses This payment method is easy to be accepted and is currently the most commonly used payment. Lin 58 make the market in inefficient state so as to withdraw from the lock could be very meaningful
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