Abstract
In this paper, we investigate the affect that media visibility has on Corporate Social Performance (CSP). Drawing on agenda-setting theory from the field of communication studies, we develop and test a number of hypotheses regarding the impact that the firm’s media visibility has on the different aspects of the firm’s CSP. Our findings indicate that media visibility has a positive impact on some aspects of the firm’s CSP, with those aspects easier to change being more sensitive to the firm’s media visibility.
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