Abstract
This chapter focuses on the evolution of digital literacy through people’s accumulated experiences with digital organisation, taking as its signature setting the practice of watching television in the twentieth century. A comparative analysis of two reality shows aired in the United States in 1952 and 2002 highlights some of the ways audiences have developed digital literacy through prolonged exposure to the continuous stream of television’s industrially produced units of discrete, symbolically incoherent formats. Exploring the dynamic between TV programmes and audiences’ shifting perceptions of realness, the chapter demonstrates how audiences have increasingly needed to perform ‘continuity editing’ to make sense of changing sign-worlds, highlighting how this literacy has since become a prerequisite for the implementation of interaction designs based on contemporary material digital technology.
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