The Evolution and Implications of the Elsevier Logo: An Examination of Logo Modifications and their Impact on Scholarly Perception and Transparency

Abstract

Scholars often face pressure from their institutions to publish their research papers in journals published by Elsevier Group. However, there have been concerns raised by some scholars regarding alleged irregularities committed by Elsevier. This study aims to investigate the true nature of Elsevier and the authority it claims to exert over the world's scholarly knowledge. It is important to note that this study does not rely on scholarly criticisms of Elsevier. Instead, we adopt a historical inquiry approach to understand Elsevier's identity. The research employs the principles of connecting the dots and following the evidence, and is conducted with an open mind, outside the confines of traditional frameworks. During the investigation, it was discovered that Elsevier had tampered with their original logo, contradicting their claim of using the authentic version. This revelation suggests that they may have been attempting to conceal certain aspects of their organization from scholars. Therefore, this study invites scholars to reexamine Elsevier, irrespective of public opinion and perceived authority.