The evolution and development of electronic payment in a bank. Case study: CPA-Bank

Abstract

The research makes an attempt at analysing the state of affairs of the electronic payment in Algeria and propose perspectives for future development in that regard. To attain this objective, the bank of Crédit Populaire Algérie (CPA) in Algeria was taken as a case study. The primary reason of choosing this bank was by virtue of its leading market share in the local market and many electronic services and payment cards in use. The bank data from 2016 to 2022 was collected to perform an analysis of the growth rate of electronic payment services and to carry out a forecast of these services using exponential smoothing. Hypotheses tests demonstrate with validity that in the upcoming years, the number of electronic payment services will considerably increase. First, the use of electronic payment in Algeria has increased due to consumers’ changing preferences and due to the necessity of practical and safe payment solutions. Second, the bank used as a case study has invested in the development of electronic payment by proposing e-payment solutions to its consumers. Finally, the future of electronic payment will be marked by an increase in the number of electronic services. The findings of the research highlight consumers’ changing preferences towards electronic payment and consequently all banks should invest in designing and executing strategies of electronic payment services. It is recommended that scholars could use the findings of this research and perform a benchmark with other banks in Algeria or banks in other MENA countries. Moreover, the number of years could be further increased to determine if the growth of these services is to increase, decrease, or stay constant.