The Evidence of Things Unseen: Authenticity and Fraud in the Christian Mommy Blogosphere

Abstract

This article analyzes allegations of fraud and deception in two popular evangelical Christian “mommy blogs” in order to demonstrate how the rhetoric of authenticity in social media plays a central role in the formation of online communities. I argue that a personal religious blogger together with her readers constitutes an ongoing public conversation and community, one that is held together by a kind of belief or trust in the truthful representation of the blogger and her story. When a blog claims to be a story about the power of faith, hope, and miracles, it can be read and understood by its devoted readers as “evidence of things unseen,” that is, as a representation of the evidence of authentic religious faith and practice shared by the community. On the other hand, if credibility is doubted, the blog may become the focus of allegations of deception, leading to the creation of new forms of online community. These cases highlight the importance of attending to claims of credibility and authenticity as constitutive of religious practice and community formation in social media and in the academic study of religion more broadly.