The evidence of strategic pricing policies of Turkish textile exports

Abstract

This paper examines the strategic pricing behaviour (Pricing to Market; PTM) policies of textile exports in the 1990s for a hyperinflation country, Turkey, whose currency has been depreciating continually for the last two decades. The findings show that Turkish textile export categories exhibit evidence of strategic pricing behaviour when the Turkish textiles export data is analysed for different frequencies. The results show that evidence of strategic pricing behaviour is observed in response to changes in real exchange rates for textile exports for closer lagging periods and strategic pricing behaviour diminishes with further lagging periods. Also, evidence of strategic pricing behaviour is observed in a more recurrent fashion with higher frequency data, three-month periods, than with relatively lower frequency data, six-month and 12-month periods. Another interesting finding is that Turkish textile exporters prefer to increase their prices as a reaction if they had adjusted their prices in an overshooting fashion in response to real exchange changes in the previous period. The most important finding of the paper is that while Turkish textile exporters prefer to adjust their export pricing without fully absorbing the real exchange depreciation and by increasing their relative markups for some textile categories, they prefer to adjust their export prices by lowering their markups in addition to fully absorbing the real exchange depreciation for some other textile categories in order to increase their market share overseas.