Abstract

The paper analyzes the effort to rethink the status of everyday life in the context of consumer society. Two concepts of everyday life are interpreted – Guy Debord’s critique of society of the spectacle, and Michel de Certeau’s concept of everyday life as resistance. As Debord says, the purpose of the critique of the everyday is to recharge the entire system of capitalism. By capturing the radical contrast between the current meager status of everyday life and the potential of the everyday, Debord was convinced that a radical discrimination of everyday life can only be overcome by radical means – the revolution of the everyday. Rejecting the possibility of transforming the entire structure of the society through everyday life, de Certeau focused on the everyday as resistance to the strategic domains of society. Thus, de Certau’s goal is not to transform the entire system, but to maintain the resilient potential of everyday life as a constant opportunity for daily renewal. The paper concludes that it is the attitudes of everyday life such as resistance that have influenced visual and urban studies.

Highlights

  • The paper analyzes the effort to rethink the status of everyday life in the context of consumer society

  • Kasdienybės reabilitavimo banga išteisino kasdienybę kaip ontologijos ir gnoseologijos teorijų temą[1]

  • Kad „grynas“ mąstymo darbas ir vien teorinė

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Summary

Introduction

The paper analyzes the effort to rethink the status of everyday life in the context of consumer society. Straipsnis parengtas vykdant tyrimą pagal Lietuvos mokslo tarybos finansuojamą projektą „Kasdienybė ir karo traumos reprezentacija vėlyvojoje modernybėje“ (Nr. S-MOD-17-1). Kasdienybės reabilitavimo banga išteisino kasdienybę kaip ontologijos ir gnoseologijos teorijų temą[1]. Vis dėlto su laiku tapo aišku, kad teorinė kasdienybės reabilitavimo strategija nėra besąlygiška, universali ir visuotinai galiojanti.

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