Abstract
This article emphasizes the relevance of use of marketing communications for recognition of the enterprise, operating in the field of informal education, the definition of informal education in Latvia is given, the leading enterprises in the market of informal education are distinguished and characterized, these driving schools are AUTOPRIEKS/CREDO, Fortūna, “Real Proff” The results of marketing researches are represented that have established the leadership among driving schools and an assessment of effectiveness of use of marketing communications has given. The represented analysis has defined marketing communications mix, consisting of 6 promotion tools and has found that it is typical, namely, for the field of informal education in Latvia.
Highlights
IntroductionA lot of literature is published on this topic, many scientific articles are written
Marketing communications are very popular topic among scientists – marketers
The effectiveness of marketing communications with consumers has become a key factor of success of any organization, including the organizations, implementing their activity in the field of informal education
Summary
A lot of literature is published on this topic, many scientific articles are written Leading in this topic are American and European scientists – marketers: Kotler, K. The results of the carried out analysis of scientific works of mentioned and other authors allow drawing conclusions that the topic of use of marketing communications, used in enterprises, carrying out their activity in the field of informal education and peculiarities of their use are not highlighted.
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