The European Tourist Perception Concerning the Jordanian Touristic Package

Abstract

This Research aims at identifying the real image of European tourists of the Jordanian tourism Product;investigating the obstacles facing the Jordanian tourism and explore the promotional measures that advance thebest use of the available resources. The methodology follows a descriptive and analytical approach (One samplemean t-test, Two independent sample means test and variance analysis) (ANOVA). However, the approach isbased upon selecting convenience random sample of 350 Tourists primarily due to limited available time andclose financial circumstances of researcher. Guests’ perception and reactions to quality standards are considered.The research findings show that the European tourist places a high value on the human aspect of tourism. TheResearch recommends that authorized personnel of the tourism industry must adopt effective policies andprograms to the weak areas and activities of the industries and to improve the employee attitude. The pursuanceof effective marketing tourism strategies in Jordan was also recommended. Based upon the findings of researchthe following conclusions were reached:-The research indicated the importance of improving the quality and number of tourism labor.A consolidated team of local and international tourism and marketing experts must hold several meetings andconcessions in order to pinpoint the blue planning draft of the national tourism Jordanian plan for the short,middle and long term for the purpose of improving the tourism sector as a whole. Highly-acknowledged,experienced and high ranking individuals must demand the present Government to increase the budget mainly todevelop a better tourism Infrastructure and superstructure as well as better tourism promotional Campaigns allover Europe. Standards, code of practice and ethics, relevant polices must be established by the authorizedministry, to define issues concerned with prices, services quality control and assurance. Consolidated, profoundattention should be directed toward proper use of this strategic, potential source of revenue and strong effortsmust be focused to enhance Jordanian tourism. Corporations operating in tourism sector must work towardenhancing the operations and promotion efforts for the sake of the nation as a whole.