Abstract
Part 1: The European marketplace: researching European markets: cultural diversity and the role of advertising agencies - expanding into Europe - Eastern Europe: a new market - East Germany - dismantling the frontiers - simpler trade procedures - corporate strategy - restructuring major corporations: the risks for smaller businesses - smaller businesses and the European economy - Euro-executives: the new breed of bosses - languages and business - selling from the UK - quality assurance and product credibility - electronic data interchange: a key component for 1992 - trade fairs: a shop window in Europe - a common market in public purchasing. Part 2: The economics of Europe. Part 3: Financing European business: grants and loans from the European Community - a common market in banking services - export credit insurance - export risk and hidden costs - factoring: financial certainty for smaller exporters. Part 4: European Community Law: European community law - company law - competition policy - intellectual property. Part 5: Training and Education: management training for Europe - university/industry collaboration - polytechnics and industry - business schools. Part 6: Official information sources: the European community institutions - government information sources - trade organisations. Part 7: Published information sources: European community publications - EC on-line databases - libraries.
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