Abstract
This chapter will focus on the role of the European External Action Service (EEAS) and public diplomacy (PD). The rationale for this particular focus lies in the confluence of the institutional changes within the European Union (EU) following the entry into force of the Lisbon Treaty on December 1, 2009, which has placed the EEAS as a core facilitator at the heart of the EU’s external relations. The latent potential in the EEAS to instill more coherence, effectiveness, and visibility in the external actions of the EU may well have positive side-effects for PD.
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