Abstract
Based on ethnicity, identity politics has become a political phenomenon, especially in the areas that have ethnic diversity such as in West Kalimantan Province. This study aims to explain the rise of Malay ethnic in the Governor Elections, 2018. In the last regional elections, there were differences in the growth of ethnic politics. This research used a qualitative approach through observation, interviews, and literature studies. The results show that the existence of a single contestant candidate from Malay ethnic that makes the votes become undivided. Next, there was an agreement from a tribal organization of Malays in the nomination of a candidate. Then, there was the distribution of controversial videos spoken by non-Malays who offend the Malay ethnic community. Soit makes the ethnic Malay united to win the pair of candidates Sutarmidji and Ria Norsan that have Malay ethnic background. For these reasons, it is a revival of ethnic politics in the ethnic Malay community.
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