Abstract

Purpose This paper aims to highlight the ethical implications of the adoption of Fourth Industrial Revolution (4IR) technologies, particularly artificial intelligence (AI), for humanity. It proposes a virtues approach to resolving ethical dilemmas. Design/methodology/approach The research is based on a review of the relevant literature and empirical evidence for how AI is impacting individuals and society. It uses a taxonomy of human attributes against which potential harms are evaluated. Findings The technologies of the 4IR are being adopted at a fast pace, posing numerous ethical dilemmas. This study finds that the adoption of these technologies, driven by an Enlightenment view of progress, is diminishing key aspects of humanity – moral agency, human relationships, cognitive acuity, freedom and privacy and the dignity of work. The impact of AI algorithms is also shown, in particular, is shown to be distorting the view of reality and threatening democracy, in part due to the asymmetry of power between Big Tech and users. To enable humanity to be masters of technology, rather than controlled by it, a virtues-based approach should be used to resolve ethical dilemmas, rather than utilitarian ethics. Research limitations/implications Further investigation is required to provide more empirical evidence of the harms to humanity of some 4IR technologies cited, such as virtual and augmented reality, manipulative algorithms and toy robots on children and adults and the reality of re-skilling where jobs are lost through automation. Practical implications This paper provides a framework for evaluating the impact of some 4IR technologies of humanity and an approach to resolving ethical dilemmas. Social implications Most of the concerns surrounding 4IR technologies, and in particular AI, tend to focus on human rights issues. This paper shows that there are other significant harms to what it means to be a human being from 4IR technologies that will have a profound impact on society if not adequately addressed. Originality/value The author is not aware of any other work that uses taxonomy of AI applications and their different impacts on humanity. The proposal to use virtues as a means to resolve ethical dilemmas is also novel in regard to AI.

Highlights

  • The term, Fourth Industrial Revolution (4IR), was coined by Klaus Schwab and popularized in his book of the same title published in 2016

  • This study finds that the adoption of these technologies, driven by an Enlightenment view of progress, is diminishing key aspects of humanity – moral agency, human relationships, cognitive acuity, freedom and privacy and the dignity of work

  • This paper provides a framework for evaluating the impact of some 4IR technologies of humanity and an approach to resolving ethical dilemmas

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Summary

Introduction

The term, Fourth Industrial Revolution (4IR), was coined by Klaus Schwab and popularized in his book of the same title published in 2016. The World Economic Forum, founded by Schwab, chose “Mastering the fourth Industrial Revolution”, as its theme at their Davos gathering. The term, often abbreviated to 4IR or referred to as Industry. Journal of Ethics in Entrepreneurship and Technology Vol 1 No 1, 2021 pp. 4.0, is in widespread use in business and political institutions. In his original paper published in Foreign Affairs, Klaus Schwab observes that: We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. We do not yet know just how it will unfold, but one thing is clear: the response to it must be integrated and comprehensive, involving all stakeholders of the global polity, from the public and private sectors to academia and civil society

Ethical implications of
Example applications
Ability to relate to others
Freedom and privacy
What is real
How to respond?
ACTION modification avoid use standards regulation

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