Abstract
Ratajczak-Mrozek offers a summarizing description of two main approaches in the network theory, namely the IMP network approach and the strategic approach to networks. The chapter starts with the systematization of the concept of business network (industrial network ) in accordance with the Industrial Marketing and Purchasing Group (IMP Group). It focuses on characteristics of the network including continuous interaction, interdependence and the perception of the boundary between the company and its environment. The second analyzed approach to networks is the concept of strategic network (value net). The chapter presents the main characteristics of the flagship firm and intentionally created network. The chapter finishes with the informative comparison of both network approaches in terms of strategy development, relationship management, competition and performance of companies embedded in a network.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.