Abstract
1. The Essence of Business Economics: An Overview 2. The Analysis of Consumer Demand 3. The Analysis of Production Costs 4. The Competitive Environment 5. Managerial Objectives of the Firm 6. Understanding Pricing Strategies 7. Investment Appraisal 8. Understanding the Labour Market 9. Government and Business 10. Business and Economic Forecasting 11. Business Economics: A Check List for Managers Appendix: Sources of Business Economics Data for Managers References for Further Reading
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