Abstract
New media refers to the forms of transmitting information through which information and services are offered to customers by using digital techonology, network technology and mobile technology through such terminals as computers, mobile phones and digital televisions. In the era of new media, the subjects participating in privacy disclosure are diversified, the scope of privacy disclosure becomes larger, the attitude involved in privacy exposure tends to be rude, and the negative influence of privacy exposure is irreversible. Under such circumstances, it is not sufficient to address the problem of privacy disclosure only by means of law, ecological ethical privacy featuring market supervision, self-discipline, public consciousness and social tolerance should be established in deed.
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