The entrepreneurial process: an integrated model

Abstract

In this study, a model for examining the process of how a person becomes an entrepreneur was developed by integrating planned behavior theory (PBT) with motivation-opportunity-ability (MOA) theory. The model posits that motivation, opportunity, and ability affect entrepreneurial intentions through personal attitude, subjective norms, and perceived behavioral control. A sample of 258 valid questionnaires was collected from entrepreneurial training-course participants in Taiwan. Based on this sample, a structural-equation analysis reveals several interesting results. First, personal attitude and perceived behavior control have a direct effect on entrepreneurial intentions. Second, subjective norms indirectly affect entrepreneurial intentions through personal attitude and perceived behavior control. Third, motivation affects entrepreneurial intentions through personal attitude and perceived behavioral control. Fourth, ability exhibits a directly positive association with entrepreneurial intentions, and indirectly affects entrepreneurial intentions through perceived behavioral control. Fifth, subjective norms affect entrepreneurial intentions through personal attitude and perceived behavioral control. These findings suggest that our model provides more information than those offered by PBT or MOA in understanding the process of becoming an entrepreneur.