Abstract
This study observes and documents the entrepreneurial cognition process in the hostile business environment of Pakistan. It focuses on the business strategies deployed by successful entrepreneurs whose companies have exhibited tremendous growth in the past and hold considerable potential in the future. It provides an insight of the hostile environment these high performers experience, the way the entrepreneurs conceptualize the situation and identifies their response strategies as a product of the entrepreneurs’ cognitive processing.
Highlights
In the past, many researchers have examined the relationship between business performance and hostile business environments
These researchers studied them at macro level, overlooking the importance of entrepreneurial cognition process and resulting business strategies; and failing to define a hostile business environment by considering other emerging variables e.g. terrorism and violence
Given the dearth of information and relevant data in prior literature regarding the impact of violent crimes and terrorism on firm-level factors, the researchers conducted an observation of the phenomenon
Summary
Many researchers have examined the relationship between business performance and hostile business environments. These researchers studied them at macro level, overlooking the importance of entrepreneurial cognition process and resulting business strategies; and failing to define a hostile business environment by considering other emerging variables e.g. terrorism and violence. The objective of this research study is to observe the entrepreneurial cognition process within the hostile business environment of Pakistan at firmlevel (micro level), the resulting formulation and implementation of business strategies and eventual impact on firm performance. A hostile environment may hamper some businesses but it offers great investment opportunities and provides a landscape for reinvestment for those in the industry who are insightful enough to capitalize on it
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