The Entrepreneurial and B2B Linkage Management of Traditional Dairy Communities in Central Luzon, Philippines

Abstract

The research expounded the profiles of two sectoral players, the supply-side players who are the carabao milk producers and the demand-side players who are the milk processors; characterized the business process relational practices of the two sectors; determined the best entrepreneurial and management activities and setbacks of the strategic partnership relations; and finally presented a relational and linkage model to synergize and reconfigure the B2B connections of the Carabao Milk to Pastillas Chain Model. Findings showed that there was only a barely conspicuous link between the two sectors to be able to determine a verifiable carabao milk and pastillas chain. The link was perceptible only in a few fields of B2B BPM practices. To form a strong link between the two sectors, the coordinated Single Step Demand-Driven Carabao Milk-Pastillas Chain Model was proposed to ally the two sectors through the Five-Fields Synergy System Model of Linkage Management which was placed in-between the sectors on the assumption that the carabao milk market acts on a demand-driven supply chain principle. Taken in its generic form, the model can be applied to other base commodities of any two or more agri-food sectors as long as there is a coordinating body that will serve as the core.