The entrance mode for small and medium enterprises in the Indonesian fashion industry to international market

Abstract

The Indonesian fashion industry has recently grown rapidly and has become one of the main contributors to the country's economy in terms of added values, employments, and a growing number of enterprises. In addition, Indonesian fashion products are known to have good quality in the international market. International market's demand for Indonesian fashion products is progressively increasing. Unfortunately, nowadays, there are many fashion entrepreneurs especially SMEs in Indonesia who still do not know how to enter the international market. Meanwhile, it is a good opportunity for the SMEs to develop. By using the quadruple-helix approach, this research aims at generating strategies for an entrance mode of the fashion industry to be observed by the international market. This study proposes insights from Indonesian fashion entrepreneurs who have successfully penetrated the international market. The insights include the motivation and possible types of entrance mode, barrier, and supporting factors and potential programs that may help other SMEs in the Indonesian fashion industry to enter the international market.