Abstract
In September 1938, the American film industry launched Motion Pictures’ Greatest Year, a four-month public relations campaign designed to combat falling attendance and revenues by reviving the public’s allegiance to “the movies.” The campaign grew out of fears that it was not the current recession keeping audiences away from theaters but rather that bad publicity and a spate of bad films had made the public angry with Hollywood. Executives and commentators in the trade press deplored a barrage of criticism generated from within the industry.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: The Moving Image: The Journal of the Association of Moving Image Archivists
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
