Abstract
PurposeThe authors show how cognitive computing offers companies an opportunity to dramatically improve the efficiency of business functions throughout the enterprise – from core back office systems to critical middle office capabilities to essential front office functions.Design/methodology/approachExamples are given of companies that are using cognitive computing to transform the workings of individual business functions.FindingsCognitive systems will also create breakthrough opportunities for interactions between various functions of the organization.Practical implicationsSelf–learning cognitive systems are enabling better-informed customer engagement in which the technology recognizes, learns and improves with every interaction.Originality/valueApplied to innovation activities, cognitive computing helps organizations better formulate hypotheses, identify and validate new ideas, accelerate and refine scenario envisioning and planning. As organizations become more mature in both digital intelligence and digital re-invention, the dynamic interplay between functions will increasingly become a source of competitive advantage.
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