The English patient: Recovery through design in the medical sector

Abstract

Facing stiff competition, the challenge at Mediplan was straightforward—innovate or die. Partnering with an industrial design team from a local university, Kirsty Smart, Mark Phillips, and Mike Press tell how the company staked its future on developing a new nurse‐call hand unit. Ultimately, however, this story is not about product design, but rather about design as it can transform and revitalize a moribund corporate culture.