The enforcement infrastructure of public information campaigns: Australia’s No Way campaign, colonial logics, and the production of value

Abstract

Despite little evidence of efficacy, public information campaigns have been a popular strategy for deterring migration. Advertising campaigns to dissuade would-be migrants from leaving home or seeking asylum are increasingly prevalent around the world, and Australia has devoted millions of dollars to these campaigns. Perhaps the most famous is the campaign launched in 2014, with the message: “No Way. You will not make Australia home.” In this article, I develop the concept of enforcement infrastructure to illustrate the relationships, technologies, actors, and policies that together facilitate enforcement of Australia’s borders and produce campaigns such as the “No Way” campaign. Just as infrastructure facilitates the production of value in other contexts, so too does the creation of enforcement infrastructure produce different types of value in the context of enforcement. Mapping the enforcement infrastructure highlights the different types of value produced by this constellation of actors, from profitable market research to reinforcing colonial logics of exclusion.