The Empowerment of Economic Community through Training of Networking Store Management in Kretek District, Bantul

Abstract

Abstract. The retail industry is one of the industries most needed by the community, and this is proven by the proliferation of modern stores with networks in various regions. Retail has also penetrated the online media marketplace, which makes it easier for the public to transact. Seeing this, Muhammadiyah Leaders of Yogyakarta carried out various strategies to get directly involved in the retail business by establishing Muhammadiyah Stores (TokoMU) in every village. The main problem in realizing this program is the lack of Muhammadiyah members who have managerial skills in managing a store, especially chain stores. This community service offers a solution to this problem by conducting networked store management training for Muhammadiyah cadres who are engaged in the retail economy so that they are able to manage TokoMU in the Kretek sub-district. This community service uses a participatory approach from aspects of financial management (people), goods management, marketing, and service excellence. The evaluation showed a significant increase in in-store management skills by cadres who attended the training with an average final test result of 89 out of a maximum score of 100. These results fostered the optimism of the participants to manage TokoMU professionally.