Abstract
One of the most prominent products from processed seafood from the famous coastal area of Tuban is Terasi. Terasi is a type of food flavouring in the form of pasta, distinctively smelling fermented shrimp, fish or a mixture of both with salt and other additives. In the implementation of the Regional Superior Product Development Program in partnership with UKM Putra Bahari located in Karang Agung village, Tuban, East Java. Where is the production of shrimp paste as a flavouring cuisine? The problem of partners in terms of the company's production aspects is the production process in which the process of drying raw materials utilizes the availability of sunlight. Where it has an impact on the quality and extent of drying as well as the problem of cleanliness of the process. Then in operational activities have not been done with good operational management, low innovation in production and product variants, so that it needs overall assistance in marketing, financial to tax and production management aspects
Highlights
In terms of attractions and geographical city of Tuban has the potential to suck up tourists
Because seafood in the form of shrimp is very abundant, VIA processes it into food flavouring in the form of shrimp paste, Terasi is a type of food flavouring in the form of pasta, which has a distinctive odour produced by shrimp, fish or a mixture of both with salt or other additives
Fish or shrimp paste is usually made from various types of freshwater and marine fish and shrimp (Nugraha, 2006)
Summary
In terms of attractions and geographical city of Tuban has the potential to suck up tourists. It is unfortunate because rebon shrimp paste has a big market opportunity both for household consumers and business organizations because it is a basic ingredient that has a unique taste that cannot be replaced by other products, and has a competitive price so HM. Putra Bahari with rebon shrimp paste products has no difficulty in gaining markets outside East Java, outside the island and even the export market considering that not all regions can produce it. Solution: Financial management operational activities so far have not been carried out in a professional manner so far, it is still carried out with the family system, considering that permanent employees are from their own families, so those related to finance are held by the owner, Mr M.
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