The employee survey: more than asking questions

Abstract

PurposeLeading organizations invest large amounts of time, energy, and financial resources in conducting employee surveys. Through Mercer Human Resource Consulting's work on more than 1,000 survey projects, ten key areas within the survey process have been identified that consistently stand out as potential stumbling blocks to survey success. The purpose of this paper is to make companies aware of these potential blocks, and show that by adopting best practices to avoid them, organizations can significantly improve the odds of conducting a successful survey.Design/methodology/approachAccording to Mercer Human Resource Consulting's What's Working™ research, upwards of 50 percent of employers in Sweden, Japan, Singapore, the USA, Brazil, Australia, Canada, the UK, and Ireland regularly conduct employee surveys. Employee engagement is more often the intended ultimate outcome of employee surveying. All the same, employee surveys often fail in their strategic aims. Through Mercer's work on more than 1,000 survey projects, ten key areas within the survey process have been identified that consistently stand out as potential stumbling blocks to survey success.FindingsThis article identifies the ten key stumbling blocks to employee survey success as: Project planning; Communication; Questionnaire design; Timing; Prioritization of issues; Engaging senior management; Data delivery; Follow‐up support; Monitoring and accountability, and Linking survey results to business outcomes. These stumbling blocks and methods of overcoming them are described.Originality/valueIt is becoming increasingly clear to organizations that employee engagement has a significant influence on organizational performance and can become a long‐term source of competitive advantage. An original connection is made between effective employee surveys and employee engagement, and best‐practice guidance is provided on ensuring survey success. Otherwise, a survey runs the risk of destroying rather than building employee engagement.