The Emotional Economy of Early Modern Pilgrimage Shrines: The Case of Mariazell

Abstract

This article aligns with recent attempts to challenge the notion that pilgrimage shrines were unified centres of sacred power. It aims to demonstrate that pilgrimages offered varied and changing benefits through their various cultic objects, and that these benefits were transformed as meanings attributed to objects changed over time in response to changing historical pressures and needs. It explores the different emotional benefits cultic objects generated – whether consolation, gratitude, joy, fidelity, self-abasement or resilience – within a broader economy of emotional exchange, promotion and control. The history of three significant objects in the Mariazell basilica – the Statue of Mercy, the Marian Column and the Treasury Image – demonstrates how physical and cultural framing, associated religious rituals, and broader political patronage and association, promoted different emotional responses around these objects. Under pressure of the Hapsburgs’ close association with the shrine from the seventeenth century, changes in the promotion of objects like the Marian Column and the Treasury Image, as well as more structured and choreographed pilgrimage practices, reflected the transformation of Mariazell into a site for the expression of collective and proto-national emotions, in addition to the individual emotional benefits that continued to be critical for the shrine’s ongoing popularity and survival.