Abstract
Tasked with managing financial affairs, agents are commonly in the media spotlight during high-profile transfers and contract negotiations. The industry has evolved into one of the most misunderstood parts of the game. This research originates at a time of deregulation and lower entry barriers making it timely to explore the developing world of agent practices. The data collection in 2018, involved interviews with 20 agents who had responsibilities for 114 professional players. Participants had a minimum of two years’ experience and represented players within English football. The analysis identified “Image Development,” “Financial Planning,” “Relationship Building” and “Constructive Counselling” as the emergent themes that illustrated agent’s practices. The findings present evidence that the agent industry has experienced a significant period of evolution with those involved becoming increasingly specialised in their practices to facilitate transactions, as clients continue to expect the highest level of individual service, often unrelated to “on-field” performances.
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