Abstract
As the number of international students increases globally, non-traditional destinations have emerged in the global higher education arena, despite the long-lasting dominance of traditional destinations, such as the United States, the UK, Australia, France, or Germany. In search of the causes of the change in the number of international students favoring non-traditional destinations, this study focuses on the Turkish case and identifies the macro-level efforts to increase the enrollment of international students in Turkish higher education institutions by utilizing the theory of new institutionalism and theories regarding the college choices of international students. As an upper-middle-income, developing country and an emerging non-traditional destination, constituting a regional hub for international students in the last decade at the crossroads of Africa, Asia, and Europe, the case of Turkey would give unique examples of macro-level strategies for increasing the enrollment of international students in other higher education systems.
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