The emergence of the Big Five in Sweden

Abstract

The accounting profession is dominated by the Big Five, which in 1999 and in order of revenue size were PricewaterhouseCoopers, Ernst & Young, KPMG, Deloitte Touche Tohmatsu and Arthur Andersen. A specific feature of the profession in Sweden is that three firms dominate the market –; PricewaterhouseCoopers, Ernst & Young and KPMG – while Arthur Andersen and Deloitte & Touche are of less relative importance compared with their standing in other countries. The objective of this paper is to explore the development of the auditing profession in Sweden 1912–99, in order to find the growth strategies that generated today's structure. Particular attention will be paid to the gradual emergence of the Big Five. The Big Three auditing firms in Sweden in 1999 engaged 55% (1,105 authorized public accountants) of the total population of authorized public accountants. However, the proportion of ‘sole practitioners’, i.e. firms with no more than one authorized public accountant, was 81% in the same year. An overwhelming part of the auditing firms in Sweden are thus very small. It seems quite obvious that the activities within these small firms in many important ways differ from the activities within the medium-sized and big firms. A common feature of the firms that subsequently became the Big Three in Sweden is that they were established at a very early stage. There seems to have been a first-mover advantage in the auditing profession. The Big Three firms have adopted different growth strategies. They have increased in size by organic growth, by establishing or buying branch offices in different parts of Sweden or by merging with large firms.