Abstract
As emerging markets nowadays is growing very fast, and their characteristics are appealing to many companies to invest in it, many companies originating from those markets were aiming to be strong global companies. Many of these companies had succeeded and their success can be used as a transferable model to be applied to other companies.This research is aiming to understand and describe the success of those companies, factor affecting their success locally and globally, how the characteristics of the emerging markets could affect the success of those companies. How any company in the same situation can succeed if they study those factors of success?This research shows that there are some key success factors or strategies had been followed by some companies to be strong global companies. Such as Product development and diversification strategies, cost leadership strategies, mergers and acquisitions strategies.The outcome of this research shows that in emerging markets in order to be a successful company, the companies have to offer innovative and diversified products in affordable prices.
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