The Emergence of “Small-Scale” Sport Events in “Small Island” Developing States: Towards Creating Sustainable Outcomes for Island Communities

Abstract

Although academic literature has examined sport events in urban and rural communities, there is limited research on the forces and dynamics that influence the sustainability of sport events in islands. Cyprus represents a small island developing state with an embryonic event industry, which poses the question whether the emergence of new events can contribute to its sustainable development. The purpose of this study is to examine the impacts of two nascent sport events: the “Limassol Marathon” and the “Tour of Cyprus Cycling Challenge,” focusing on their prospects for creating strategic outcomes that can contribute to the sustainability and rejuvenation of Cyprus as a tourism destination. The study employed a triangulation research technique through the application of mixed methods, conducting first semistructured interviews with event organizers, and thereafter a survey examining the perceived experiences of event participants. Findings illustrate the interrelationships of new small-scale events that can amplify their synergistic value by enabling the achievement of multiple purposes. Implications are drawn concerning the synergistic value of small-scale sport events and the strategic processes for creating a range of sustainable event outcomes.