The Emergence of a Consumer Market in China

Abstract

There are few commentators, politicians or multinationals that remain unaware of the economic otential to be unlocked from China's emerging consumer market. But the disparity of incomes in China within and between regions, the difficulties of distribution, and the continuing if diminishing legacy of state controls are perhaps as yet under-appreciated. The cultural and organizational difficulties of international joint ventures must also be addressed. There is, ultimately, a need for greater information and market research on the Chinese consumer market.