Abstract
Constructing the innovation network is an important means of breakthrough in the traditional manufacturers for the emerging e-commerce platform, based on two different levels of innovation network node, content and structure, YEATION and YOUPIN were chosen to analyse and research the relationship and between knowledge base and the embedding strategy of electric business platform enterprises to create innovation network. To put forward the knowledge base width wider, insufficient depth of the enterprise should adopt structural strategy give priority to relational embeddedness, on the other hand, enterprises of which the depth of knowledge base is deep and width of insufficient shall adopt strategy give priority to the embedding of structure. At the same time, it is proposed that platform enterprises should not adopt a single embeddedness strategy, but should adopt auxiliary embeddedness strategy in a timely manner.
Highlights
As Chesbrough [1] suggested the way products innovated and promoted have been undergoing a reform during the past decades, manufacturers pursuing a expansion toward higher value-add link
This paper involves the selection of strategies for external network embedding based on the internal knowledge base of the enterprise, selecting comparative case study as study method as which is a question of know-how
This paper argues that YANXUAN is superior in terms of knowledge base breadth, while YOUPIN advanced in knowledge base depth
Summary
As Chesbrough [1] suggested the way products innovated and promoted have been undergoing a reform during the past decades, manufacturers pursuing a expansion toward higher value-add link. The traditional model of enterprises completing development, manufacturing, marketing, supply and service independently becoming more and more difficult, especially for latecomers in a network circumstance. Internet companies adopt quality e-commerce, which can be seen as integrated vertical e-commerce, and achieve building industrial barriers, competitive brands, and embedding in innovation network by cultivating ODMs into OBMs. In the last decade, many quality e-commerce emerged and achieved financial returns, for instance, YANXUAN, YOUPIN, XINXUAN, JINGZAO, and so on. This article selected YANXUAN and YOUPIN as typical quality e-commerce, aiming at contributing to the debate on the relationships between innovation, industrial dynamics and industry evolution, by analyzing the links between the knowledge-base and embeddedness
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