Abstract

TONY MORGAN is not anyone's idea of the average industrialist. Deliberately trendy in appearance and of vocabulary, he is probably the only public company chairman to have spent two days at the Isle of Wight Pop Festival, enjoying nearly every moment of it. He can also frequently be found at race meetings in the pits chatting to his good friend Jackie Stewart. But Morgan's approach to all that he does is basically serious—and he is never more serious than when looking after his company's affairs.

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