Abstract
The electronics manufacturing industry of Western Australia consists of a group of innovative technology-based firms in a regional middle economy. Four basic strategies were identified where local manufacture and local technological entrepreneurs are able to develop viable businesses with little or no protection and only modest (if any) government support. The circumstances of the firm's establishment, whether market driven, technology driven, capital driven or oriented towards local business only, persisted in shaping the strategic orientation of the company, at least in the present stages of the industry. The companies do not compete directly with multinationals in consumer markets, but rather are oriented towards specialised industrial markets using niche strategies.
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